Riverland

2020

Scope

Brand Identity
Packaging Design
Photography Art Direction

Brand identity and packaging design for Riverland. To set foot and compete in the meat category in Indonesia, Nipponham Japan created a brand with Diamond Indonesia named Riverland. We created a brand identity that represents a fertile land with Japanese modern and simple aesthetic to capture a high quality and progressive food brand. We also designed an iconic packaging system for the customer to be able to remember the brand with the green stripes and red dot.