Catto

Scope

Brand Identity
Brand Guideline
Packaging Design

Cotton products are everyday essentials; familiar, functional and often overlooked. Cottonella was created to bring a more considered and contemporary perspective to this category.

JED Creative developed Cottonella as a brand built around a simple idea: everyday care should feel gentle, uncomplicated and thoughtfully designed.

From the name and visual identity to the packaging system, we created a distinctive brand language that expresses softness without relying on the predictable visual codes of traditional cotton products.

The identity combines a clean, contemporary aesthetic with subtle organic cues, giving Cottonella a personality that feels fresh, approachable and reassuring. A flexible graphic system allows the brand to extend naturally across different products while maintaining a strong and recognizable presence on shelf.

The packaging was designed to make the everyday feel special, using simplicity as a tool to communicate quality, care and trust. The result is a new generation cotton care brand that moves beyond functionality to create a more thoughtful everyday experience.

Cottonella. Everyday care, made softer.