Demibumi Illipe Soap Bar

Scope

Product Development
Naming
Packaging Design

What if one of Indonesia’s lesser-known natural resources could become the starting point for a better everyday product? Demibumi Illipe Soap Bar was developed around illipe butter, a natural ingredient sourced directly from West Kalimantan. Created in collaboration with Arcia Oil, the soap is produced through a traditional saponification process using natural ingredients including illipe butter, olive oil, oats, coffee grounds, mint leaf extract and orange.

JED Creative worked across product development, naming and packaging to turn these ingredients into a contemporary personal-care product with a distinctly Indonesian story.

The name Illipe puts the previously unfamiliar ingredient at the centre of the product, inviting consumers to discover something that is both local and naturally valuable. The packaging then translates that story into a simple, tactile visual language that feels modern while retaining a connection to the raw materials.

Two variants, Coffee & Mint and Orange & Oat were given their own visual character while remaining part of a cohesive product family. Ingredient led graphics help communicate the difference between each formulation while keeping the natural origins of the soap visible.

The result is a product that connects local resources, thoughtful formulation and contemporary design, showing how Indonesian ingredients can be transformed into something relevant to modern everyday life.