GoGoBon

Scope

Naming
Brand Identity
Packaging Design
Brand Guideline

Abon has long been a familiar part of Indonesian meals. But for modern parents looking for convenient and nutritious food for their children, the category had an opportunity to feel more relevant, playful and contemporary.

GoGoBon was created as a meat floss brand specifically for children, combining familiar flavours with added nutritional benefits such as DHA and Omega 3.

JED Creative developed the brand from the ground up, starting with the name GoGoBon a playful combination of “GoGo” and “Abon” that captures both the product category and the energetic personality of its young audience.

The visual identity was designed to make abon feel less like a traditional pantry staple and more like an exciting part of a child's everyday meal. Playful illustrations, friendly typography and bright, expressive graphics create a world that feels fun for children while remaining reassuring for parents.

Each flavour was given its own character and colour, creating a packaging system that makes the range easy to recognize and navigate while maintaining a strong GoGoBon family identity.

The result is a brand that takes a familiar Indonesian food and gives it a fresh new personality, making nutritious everyday meals more playful, convenient and appealing to children.