IDELO

2018

Brand identity project for a modular furniture company. IDELO means "your idea" in Indonesia, enable the customer to customize their furniture fittings based on the space they have.

The word 'IDEO' in black font on an orange background, with the letter 'E' stylized as three horizontal bars.

The word 'IDEO' in black font on an orange background, with the letter 'E' stylized as three horizontal bars.

Business cards in various colors including turquoise, yellow, orange, and white, with text that reads 'YOUR SPACE, YOUR FITTING' and the brand name 'IDELO'.

Business cards in various colors including turquoise, yellow, orange, and white, with text that reads 'YOUR SPACE, YOUR FITTING' and the brand name 'IDELO'.

Orange tote bag with black text that reads 'YOUR SPACE, YOUR FITTING' and a smaller black logo that says 'IDELO' in the top right corner, against a black background.

Orange tote bag with black text that reads 'YOUR SPACE, YOUR FITTING' and a smaller black logo that says 'IDELO' in the top right corner, against a black background.