Lapislapis

2020

Scope

Brand Identity
Packaging Design
Brand Guideline

Lapislapis is the number one premium lapis cakes brand Indonesia. They strive to serve the best lapis cakes by using the finest ingredients and always deliver exceptional experience to their customers. JED Creative was tasked with visually repositioning the brand and elevating the customer experience through new identity and new graphic pattern system for the packaging that represents the craftsmanship of the product to evoke a luxury experience for the customers.

Photography courtesy of LapisLapis Indonesia