Rambla

Scope

Brand Identity
Design
Brand Guideline

Retail is no longer simply about putting products on shelves. Consumers move between shopping, dining, entertainment and digital experiences, and the most interesting retail destinations bring all of these behaviours together.

Rambla is a hybrid multi brand retail concept developed by Summarecon, combining fashion, groceries, food and online shopping within one destination. JED Creative developed the brand identity and visual system to give this new retail concept a distinctive personality.

The name Rambla takes inspiration from La Rambla in Barcelona, a lively public boulevard where people shop, eat, meet and move through the city. That sense of energy and constant movement became the starting point for the brand.

We translated this idea into a visual identity built around movement, excitement and human interaction. The logo and graphic elements create a sense of people coming together, while the bold visual language gives Rambla the energy of a contemporary urban destination.

The system was designed to work across the entire retail experience, from the storefront and interior environment to promotional graphics, digital communication and social media. Rather than creating a static identity, we developed a flexible system capable of changing with the products, campaigns and experiences taking place within Rambla.

The result is a retail brand designed to feel alive, dynamic and continuously evolving reflecting the way people shop today.

Red text spelling 'Ramble' on a white background
The image shows a shopping mall interior with a two-story Ramba store. The upper level has people walking and a neon Ramba sign. The lower level has shoppers and the storefront with various products.
Two colorful advertisements for Rambla. The first features a woman with dark hair, wearing red sunglasses, a white hat, and a red outfit, with the text "Find perfect gifts for every occasion." The second shows a woman in a yellow jacket, white top, a
Logo design process for 'Rambla' with sketch, grid, and finalized version showing stylized figures of a woman and a man.
Close-up of a smartphone screen showing app icons for Settings, Contacts, Twitter, Rambla, YouTube, iTunes Store, Camera, Photos, Amazon Alexa, Lose It!, Pinterest, and Files on a red background.
Interior shot of a mall showing escalators leading to an upper level, with a modern ceiling design featuring angled red beams and a glass skylight. The right side displays a retail store with clothing racks and shelves, and a red wall with white mann
A woman standing at a checkout counter inside a store with a red wall and a large white dollar sign symbol.
A collage of nine digital advertisements for Rembla featuring various products such as baby clothes, a suitcase, perfume, watermelon, and clothing collections, with promotional text and colorful backgrounds.