Saniharto

Scope

Brochure

Saniharto is an Indonesian furniture manufacturer creating high end pieces for clients around the world. With craftsmanship, materials and attention to detail at the heart of its work, the company needed a presentation that could communicate the same level of quality.

JED Creative designed a corporate brochure that brings Saniharto’s work into an editorial and premium context.

Rather than treating the brochure as a catalogue, we approached it as a visual representation of the Saniharto brand—giving the furniture, materials and craftsmanship room to speak for themselves.

A restrained typographic system, carefully considered layouts and strong use of photography create a sophisticated visual language, while the structure makes it easy for international clients to navigate Saniharto’s capabilities and portfolio.

The design balances Indonesian craftsmanship with an international point of view, positioning Saniharto not simply as a furniture manufacturer, but as a premium partner capable of delivering at a global standard.

The result is a corporate piece that turns a company brochure into an extension of the brand, quietly confident, refined and built around the quality of the work itself.

Black background with white, minimalist furniture icons arranged in a grid pattern. In the center, the word 'SANIHAR' is written in white text.
Two pages from a catalog showing a small side table with a wood veneer tabletop and black finished base, with close-up of the tabletop's detailed wood grain
A page from a brochure or book with text on the left side discussing a company's approach to design and manufacturing. The right side features a large, ornate wooden cabinet or piece of furniture with a polished, intricate wood grain design and a met
Page from a publication featuring a photograph of logs being handled with a forklift on the left, and a website or report on the right discussing Saniharto, a furniture manufacturer, with an image of a small wooden table.
A page from a catalog or brochure featuring craftsmanship and finishing options, including intricate white carved decorative panels, painted furniture pieces with floral motifs, and finished surfaces with textured designs.