Stramm

Scope

Brand Identity
Brand Guideline
Company Brochure
Website Design

As the way we work continues to evolve, office furniture is no longer simply about function. It has become part of how people experience their workplace—how they sit, focus, collaborate and feel throughout the day.

Stramm is an Indonesian ergonomic office furniture brand created around this idea: that comfort should be designed around people.

JED Creative developed Stramm’s brand identity to communicate a balance of ergonomics, functionality and contemporary design. The visual system was designed to feel confident and modern without becoming overly technical, giving Stramm a more human and approachable presence in the workplace furniture category.

We extended the identity across the brand’s key touchpoints, including its brand guidelines, company brochure, website and physical environment.

From product presentation to showroom applications, the system creates a consistent brand experience that positions Stramm not simply as an office furniture supplier, but as a brand focused on making workspaces better for the people who use them.

Stramm. Comfort Gets Personal.

Images courtesy of Stramm Furniture.

A brochure or advertisement featuring a ergonomic office chair with a gray mesh backrest. The text mentions the brand 'Stamm' and reads 'Comfort gets personal.'
A proof of a multi-page brochure or catalog showcasing office chairs, with images, specifications, and color options.
Modern office space with a white desk, an ergonomic office chair with red cushion, a black computer monitor, and a side table with magazines. The background is minimalistic with a white wall.
Apple iMac computer on a desk displaying a website for a furniture or office design company, with a keyboard and mouse nearby.
Modern reception area with a curved white and wood counter, three white chairs, and a patterned white wall with a backlit logo.
Exterior view of a modern office building with the logo 'stramm' on the upper facade, large glass entrance doors, and interior office chairs visible through the windows.