Achilles
Scope
Creative Direction
Brand Strategy
Brand Naming
Brand Identity Design
Brand Guideline
Achilles
Building a connected ecosystem for modern businesses.
The Challenge
Achilles is evolving from a tax-focused platform into a broader digital ecosystem for Indonesian businesses. As its portfolio expanded, it needed a clearer brand architecture and a stronger identity system that could connect multiple businesses while allowing each to have its own distinct role.
Our Approach
JED worked with Achilles to define the brand strategy, develop new brand names and create a cohesive identity system for its growing ecosystem. This included the development of Covia and Credor, with identities designed to stand independently while remaining connected to the larger Achilles brand.
The Result
A flexible brand system that gives Achilles a clearer presence today and a stronger foundation for future growth.
