Aeris Beaute

Scope

Brand Identity
Brand Guideline

Beauty tools are often treated as functional accessories, important to the routine, but rarely given the same attention as the beauty products themselves.

Aeris Beaute is a leading Indonesian cosmetic tool brand, created for people who believe that the tools they use are an essential part of their beauty experience. JED Creative developed the brand identity to give Aeris Beaute a more distinctive and sophisticated presence within the beauty category.

The visual language is built around precision, elegance and simplicity. Rather than following the highly decorative codes often associated with beauty brands, we created a cleaner identity that allows the products and their details to take centre stage.

The identity balances a sense of premium quality with approachability, creating a system that can work across different products while maintaining a recognizable Aeris Beaute presence.

Brand guidelines establish the foundations for consistent use across the brand's communication and applications, giving Aeris Beaute a flexible visual language as its product range continues to evolve.

The result is a beauty brand identity that treats the tools themselves as part of the beauty experience, refined, purposeful and designed to elevate the everyday ritual.

Soft-focus background of makeup brushes with the word "AERIS" overlaid.
A set of makeup brushes of varying sizes with brown handles and white bristles arranged on a light gray surface.
A set of eight makeup brushes with beige handles and rose gold ferrules, arranged in ascending size order on a gray surface, with a beige transparent brush holder in the background.
A makeup brush with a brown and black handle and white bristles with yellow tips, standing upright on a light gray surface.