Arkipela

Scope

Brand Identity
Collaterals Design

The name Arkipela draws from the idea of an archipelago, a collection of islands, cultures and experiences connected by the same landscape. This became the foundation for the visual identity. We explored forms, patterns and graphic details inspired by Indonesia’s rich cultural heritage, translating them into a contemporary visual language that feels refined rather than overly traditional.

JED developed the identity and supporting collateral system to create a consistent brand presence across the spa experience. The visual language was designed to work across different touchpoints while complementing the architecture and atmosphere of Mövenpick Jimbaran. The result is a spa identity that feels distinctly its own, while remaining connected to its Bali setting and the overall resort experience.

Arkipela, a contemporary expression of Bali, created as part of Mövenpick Jimbaran.