BioTalk

Scope

Brand Identity
Brand Guideline
Packaging Design

About The Project

  • Skincare for sensitive skin comes with a unique challenge.

    People want products they can trust, but the category is often dominated by clinical language, medical claims and overly functional packaging.

    BioTalk takes a more natural approach.

    Since 2015, the brand has developed personal-care products made with natural ingredients for people with sensitive skin, with products designed around different skin types and needs. As the range expanded, BioTalk needed an identity that could grow with the business while maintaining the trust of its existing customers. JED Creative was brought in to refine the brand identity and create a new packaging system and design guidelines.

  • The challenge wasn't to make BioTalk look more clinical.

    It was almost the opposite.

    We wanted the brand to communicate care, gentleness and natural ingredients without losing credibility.

    The opportunity was to create a visual language that feels calming and approachable—one that makes sensitive-skin care feel less intimidating and more like an everyday ritual.

  • This became the foundation for the new identity.

    We developed a softer, more expressive visual language built around pastel colours, a hand-drawn logotype, watercolour-inspired graphics and custom illustrative icons.

    These elements give BioTalk a sense of warmth and humanity while helping consumers navigate the product range.

  • As BioTalk expanded its portfolio, one of the challenges was ensuring that new products could be introduced without creating a fragmented shelf presence.

    We developed a flexible packaging architecture that creates a clear relationship between the master brand, product category and individual skin needs.

    Colour, illustration and information hierarchy work together to help consumers distinguish products quickly while keeping the overall range cohesive.

  • BioTalk is ultimately about helping people feel more comfortable with their skin.

    The new identity reflects that philosophy by replacing the visual language of treatment with one of care, calm and everyday confidence.

    The result is a brand that feels more approachable while remaining grounded in the product's natural and sensitive-skin positioning.

    Gentle by nature. Designed for sensitive skin.

Two side-by-side logo designs for 'Bio Talk,' one on a dark green background and one on a light cream background, featuring handwritten-style text.
Line art of three overlapping human profiles facing right, on a textured beige background.
Screenshot of a website for personal skin care products, featuring a woman touching her face with her hand, and text emphasizing products for eczema and sensitive skin.
Multiple images of skincare products, soap bars, and a woman's face, with text in Indonesian about skincare routines and products containing calendula.
Packaging box for Bio Talk Honey Goatsmilk Oatmeal handcrafted soap, natural and fragrance-free, with instructions in Indonesian.
Open book or magazine pages showing branding and packaging guidelines for Bio Talk, including typography, packaging hierarchy, iconography, and ingredient icons with a color scheme and product information.