Blue Hills Honey

Honey is one of nature’s simplest products, but its character is deeply connected to where it comes from. For Blue Hills Honey, that sense of place was central to the brand.

Based in Tasmania, Australia, Blue Hills Honey produces a range of premium honey varieties, including Tasmanian Manuka and Leatherwood blends. JED Creative developed the brand identity and packaging to communicate the purity, provenance and distinctive character of Tasmanian honey while giving the brand a contemporary presence in the marketplace.

The visual identity draws inspiration from the natural landscape surrounding the brand, translating the rugged beauty of Tasmania into a refined and approachable graphic language. Rather than relying on overly rustic honey cues, we created a cleaner visual system that allows the product’s origin and quality to take centre stage.

The packaging was designed as a cohesive family across different honey varieties, creating strong shelf recognition while giving each product its own character. Supporting marketing materials extend the same visual language beyond the pack, creating a consistent brand experience.

The result is a honey brand that feels authentic to its origins, premium in its presentation and distinctive enough to stand apart in a crowded category.

Blue Hills Honey. The taste of Tasmania, naturally.

Three jars of Tasmanian Leatherwood Honey on a wooden surface with a blue background and text that reads 'Charles Blue Hills Honey Tasmania 1955' above.
A jar of Blue Hills Honey Tasmanian Leatherwood Honey with a white lid and blue and beige label.
A selection of jars of Blue Hills honey with different flavors and labels, including Manuka honey, Leatherwood honey, Pepperberry honey, and Tarkine Wilderness honey, displayed on a white surface against a light background.
A jar of Blue Hills Honey Tasmanian Manuka Leatherwood Blend honey, a honey dipper dripping honey onto a stack of dark chocolate pieces, with a weathered white wooden background.
Shelves displaying jars of Tasmanian honey, with labels indicating varieties such as leatherwood and manuka, in a retail store.