Brookfarm Milk

Scope

Packaging Design

Brookfarm is an Australian sourced milk brand made from Holstein Friesian cattle, positioned for consumers looking for quality imported dairy products.

JED Creative has been part of Brookfarm’s journey for more than a decade. After creating the original packaging in 2012, we were invited back to evolve the brand’s visual expression for a more premium and contemporary market.

The challenge was to refresh the packaging without losing the familiarity and trust built over the years.

We retained the essential character of the Australian farm story, but refined the visual language to create a more sophisticated and premium impression. The pastoral landscape, natural cues and carefully considered typography work together to communicate authenticity, quality and provenance.

The packaging system was developed across Brookfarm’s product range, creating a consistent family while allowing individual variants to remain easy to identify on shelf.

More than a packaging redesign, the project demonstrates how an established brand can evolve over time, building on existing equity while becoming more relevant to a new generation of consumers.

Brookfarm . Australian quality, thoughtfully presented.