Bumame Farmasi Campaign

Scope

Brand Guideline
Campaign Design

During the height of the COVID-19 pandemic, Bumame Farmasi experienced rapid growth as more people turned to diagnostic testing and healthcare services.

With information changing quickly and audiences needing to make important decisions, clear communication became essential. Bumame asked JED Creative to help simplify its visual communication and strengthen the guidelines behind its campaign materials.

Rather than changing the brand for the sake of change, we focused on clarity, consistency and accessibility, creating a more structured visual system that could communicate information quickly across different formats and audiences.

We refined the way typography, colour, imagery and information were used across campaign communications, establishing clearer visual hierarchy and making key messages easier to understand at a glance.

The system was designed to be practical as well as distinctive, allowing Bumame's communications to adapt quickly during a period when information, services and public needs were constantly evolving.

The project was developed in close collaboration with Bumame's internal design team and brand strategist, with JED Creative providing an external design perspective and helping translate the brand's ideas into a clearer communication system.

The result was a more focused, flexible and accessible visual language, helping Bumame communicate with greater clarity when people needed reliable information most.