Diamond Juice

Scope

Packaging Redesign
Packaging System

In a category filled with bright colours, artificial cues and heavily processed visual language, Diamond Juice wanted to reinforce a more natural proposition.

JED Creative redesigned the packaging to bring the freshness and authenticity of real fruit to the forefront, helping Diamond Juice strengthen its position as a juice brand made with more natural ingredients.

The new visual system combines vibrant photography of real fruits with the tactile character of kraft paper. The contrast creates a balance between freshness and naturalness, making the product feel both appetising and more grounded.

Each flavour was given its own fruit led expression while remaining part of a cohesive family, allowing consumers to quickly recognize the range and navigate different variants.

The result is a packaging system that moves Diamond Juice away from the conventional look of mass-market juice and toward a more natural, contemporary and premium expression.

A kitchen countertop with a carton of orange juice, a bowl of yellow fruit, a bottle of olive oil, a wooden cutting board with a green leaf, a bowl with a lid, and a potted plant in a wooden container.

A carton of Diamond Orange Juice with images of oranges and a slice of orange on a yellow background.

A carton of Diamond Blueberry Juice on a purple background.

A carton of Diamond Cranberry Juice with a red background