Epicure

Scope

Brand Identity
Brand Guideline

In a world that moves increasingly fast, there is something increasingly valuable about slowing down.

Epicure is a cigar and spirits lounge in Jakarta and Bali, created for people who appreciate craftsmanship, culture and the pleasure of good conversation. More than a place to enjoy premium cigars and spirits, Epicure was conceived as a space where people could gather, connect and take time to enjoy the experience.

JED Creative developed the brand identity around this idea of slow enjoyment and shared experience. Rather than relying on the conventional visual language of cigar clubs, we created a more contemporary identity that balances sophistication with a sense of warmth and approachability. The visual system draws on the rituals and character of the category while avoiding unnecessary formality.

Typography, graphic elements and applications were developed as a cohesive system, giving Epicure a distinctive presence across its physical and communication touchpoints.

The identity was designed to complement the atmosphere of the spaces themselves, allowing the interiors, materials and people to remain central to the experience. The interior design were developed by Bitte Design Studio