Etana Biotech

Scope

Brand Guideline
Website Design
Content Development
Art Direction

Biopharmaceutical innovation is transforming how some of the world's most complex diseases are treated. But for companies working at the forefront of science, communicating that innovation clearly can be just as challenging as developing it.

Etana Biotech is an emerging biopharmaceutical company focused on developing high-quality, affordable and innovative treatments for metabolic, autoimmune and other life-threatening diseases.

JED Creative partnered with Etana to strengthen the way the brand communicates its science, people and ambitions across its key touchpoints.

Rather than making the brand feel more technical, we focused on creating a clearer and more human expression of biotechnology. The visual direction balances scientific credibility with warmth and accessibility, allowing complex information to be communicated without becoming intimidating.

We developed brand guidelines to create greater consistency across Etana's communications, while establishing an art direction that brings together scientific imagery, people and graphic elements into a cohesive visual language.

The website was designed as the central expression of this system, organizing complex information into a clear digital experience while communicating Etana's capabilities, values and commitment to innovation.

Content development and campaign applications further extend the system, giving the brand a flexible foundation for communicating across corporate, scientific and public-facing audiences.

The result is a more confident, contemporary and accessible expression of biotechnology, helping Etana communicate not only what it does, but why its work matters.

Comparison of the word 'etana' written in different fonts, sizes, and background colors.
A collage of images related to scientific research and a group of people outside a research facility, with the year "2025" written on a blue circle.
Three card game layout with white cards featuring blue bubble patterns and black backgrounds, labeled 'Commitment,' 'Care,' and 'Collaboration'.
Three vertical banner ads with blue backgrounds, each featuring the word 'etana' at the top, an image or graphic, and text at the bottom promoting biopharmaceutical products and health services.
Two smartphones displaying screens with healthcare and biotechnology information, placed on a blue background.
Person in full protective medical gear inside a medical or laboratory setting, with medical equipment and monitors in the background.
Two scientists working in a laboratory, wearing lab coats, masks, gloves, and protective glasses, with lab equipment and computers around them.
Photography by Ervan Rustam