Great Giant Pineapple

Scope

Corporate Brochure

Great Giant Pineapple is part of Great Giant Food and one of Indonesia’s largest pineapple producers, operating at a scale that connects agriculture, manufacturing and global food production.

JED Creative was commissioned to develop a corporate brochure that could communicate the scale and capabilities of the business while bringing the story closer to the people, processes and landscape behind the product.

Rather than approaching the brochure as a collection of corporate information, we developed an editorial storytelling approach that allows photography, typography and content to work together. The layout creates a balance between detailed information and strong visual moments, making a complex business easier to understand and more engaging to explore.

The design puts the agricultural landscape and production process at the centre of the narrative, connecting the finished product with the people, expertise and infrastructure behind it.

A clear editorial structure gives the brochure a confident corporate character, while generous imagery and considered typography create a more contemporary and premium experience.

The result is a corporate publication that does more than present company information. It tells the story of how an Indonesian agricultural business grows, produces and brings its products to the world.

A yellow and white background with the text 'A Passion For Pineapple' on the right side. In the bottom right corner, there is a small logo of a pineapple with the text 'Great Giant Pineapple' underneath.
Close-up of a ripe pineapple growing on a plant with green spiky leaves, in a field under a blue sky.
Aerial view of vast pineapple plantation fields with green foliage and dirt roads crossing through it, with a description of the plantation's history and growth timeline on the right side of the image.
Brochure or magazine spread about pineapple production. Left page has text about integrated pineapple cultivation, including benefits like eco-friendly processing, quick harvesting, and full traceability, with small circular images depicting planting
A timeline of sustainability initiatives highlighting key milestones from 1980 to 2013, including activities like bamboo planting, crop rotation, and biogas plant investments, displayed alongside images of a biofertilizer plant, compost plant, lagoon
A page from a report or brochure featuring green practices and sustainability, including a diagram of a pineapple plant cycle and images of awards and trophies.
Group of people smiling and enjoying a ride on a yellow vehicle, with a building and greenery in the background.
A world map highlighting Europe, Asia, and Australia with lines connecting to Australia.
Collage of images showing a community focused on sustainable initiatives, including a sign for Balai Pengobatan, buses with a community logo, children riding bicycles, a prayer room, and community members gathered for activities.
Open magazine or catalog showing pages about pineapple products, including images of sliced pineapple, pineapple filling, pineapple tidbits, and canned pineapple in various forms, with accompanying text on pineapple product specifications and manufac