Juara Skincare
Scope
Packaging Design
Juara Skincare brings together modern skincare with the richness of Indonesian wellness traditions, using plant-based ingredients such as candlenut and rice bran oils alongside contemporary formulations.
As the brand evolved, its packaging needed to evolve with it, creating a more cohesive and contemporary expression while retaining the distinctive character that had made Juara recognizable.
JED Creative was commissioned to rejuvenate Juara’s packaging system, refining the visual language across its growing range of skincare products.
The approach was deliberately evolutionary rather than revolutionary. We retained key elements of Juara’s existing equity while introducing a cleaner, more sophisticated system that gives the product range greater consistency and presence.
Typography, colour, product hierarchy and packaging structures were refined to create clearer differentiation between products while maintaining a strong connection across the entire range.
The result is a more contemporary expression of Juara that balances modern skincare with Indonesian heritage, making the packaging feel relevant to a new generation without losing the character of the brand.
Juara , modern skincare, rooted in Indonesian wellness.
All images courtesy of Juara Skincare.