Juvia

Scope

Brand Identity
Brand Guideline
Signage Design

As part of Wellground, Summarecon’s integrated sport, wellness and lifestyle destination, Juvia was created to offer a different kind of wellness experience, one centred not on performance, but on restoration.

The name Juvia is derived from juvenescence, meaning a state of youthfulness, freshness and renewal. This idea became the foundation for the brand: a contemporary wellness retreat designed to help people pause, reset and reconnect with themselves.

JED Creative developed the brand identity and signage system around the idea of water as a source of renewal. Organic forms, natural textures and a calm visual language create a sense of tranquility, while the identity remains contemporary enough to sit naturally within the larger Wellground environment.

The system was extended across environmental signage and communication touchpoints, creating a cohesive experience from arrival through treatment and recovery.

Rather than presenting wellness as another form of achievement, Juvia positions it as a moment to slow down, breathe and restore.

Juvia ,wellness in its most restorative form.