Le Nord

Scope

Naming
Brand Identity
Packaging Design
Brand Guideline

Men’s personal care has become more sophisticated, but many brands still rely on familiar codes of masculinity, dark colours, aggressive typography and overtly functional communication.

Le Nord was created in Vietnam as a men's personal care brand built around more natural ingredients and a more considered approach to everyday grooming. JED Creative developed the brand from naming through identity and packaging.

The name Le Nord, meaning The North, became the foundation for the brand. North represents direction, a fixed point that helps you know where you are going. This idea gave the brand a simple philosophy: stay focused, find your direction and move forward.

The vertical line in the identity reinforces this idea, creating a visual representation of direction and purpose. The resulting identity is clean, confident and understated, giving Le Nord a character that feels masculine without relying on conventional macho imagery.

The visual system was then extended across facial care, hair care and body care, creating a consistent product family while allowing each product to remain easy to identify.

Packaging uses a restrained combination of typography, colour and structured information to communicate the products clearly while creating a premium and contemporary presence.

The result is a men's personal care brand with a clear point of view, a distinctive identity and a visual system built to grow.

Photography by Lam Xuan Duy Van

Text discussing the company's approach to helping people look good, feel good, and be part of something good through high-quality, natural, vegan, and cruelty-free products, emphasizing laboratory-tested formulas free of harsh chemicals.
A graphic design showing two variations of a logo with the text 'LE NORD' in bold uppercase letters, one on a white background and one on a black background.
Various examples of typography styles and font weights, including bold, medium, regular, italic, and condensed fonts.
A color chart showing various shades of green, blue, brown, and beige with their respective CMYK, RGB, and HEX values.
A green tube of Le Nord Daily Facial Wash for men, with the label indicating it's for controlling oil and moisturizing, with a net weight of 3.5 ounces.
A brown bottle of Le Nord anti-hairfall shampoo for men with a pump dispenser, displaying the label with product details.
Two dark brown bottles with black pump dispensers, labeled 'LE NORD' for men's grooming products. The bottle on the left is Deep Cleansing Body Wash, and the one on the right is Anti-hairfall Shampoo. Both are 500 ml in size.
Two bottles of LE NORD Deep Cleansing Body Wash for men placed on a white surface, with a white textured ball and a white rope nearby
A bottle of Le Nord Deep Cleansing Body Wash for men placed on a wet, reflective surface with water splashes around it, set against a textured gray background.
A black wire basket containing two bottles of Le Nord hair care products and a tube of facial wash, resting on a white textured towel and a white sneaker.