Lumina Group

Light is one of the most powerful elements in architecture. It can define an atmosphere, reveal materials, shape movement and transform the way a space is experienced.

Lumina Group is a lighting consultancy founded by Abdi Ahsan, working with leading hospitality and architectural projects including W Hotels, Hilton, Conrad Bali and Potato Head Bali.

JED Creative developed Lumina’s brand identity and website to reflect the precision, sophistication and creativity behind the practice. Rather than using literal representations of light, we took a more restrained approach. The identity is built around typography, proportion and subtle graphic relationships, creating a visual language that feels contemporary and architectural.

This restraint allows Lumina’s work to remain the hero. The identity provides a quiet framework around the projects, reflecting the role of a lighting consultant: shaping the experience of a space without necessarily being the most visible element within it.

The website follows the same principle, presenting Lumina’s portfolio in a clean and immersive format that allows the projects, photography and lighting environments to take centre stage.

The result is a brand that feels precise, confident and quietly expressive—an identity designed for a practice whose work is ultimately about making spaces feel extraordinary.