MyGas

Brand identity
Packaging Design
Website

LPG is an everyday essential for millions of Indonesian households, yet the category has traditionally been dominated by functional and highly standardized visual identities.

MyGas was created as a new generation LPG brand for the Indonesian market, with an opportunity to make a familiar household product feel more contemporary, approachable and relevant.

JED Creative developed the brand identity and communication system around the idea of energy made simple. The visual language combines a bold, approachable identity with a clear graphic system designed to remain recognizable across different physical and digital touchpoints.

The identity was applied across LPG cylinders, corporate materials and digital communications, creating a consistent brand presence from the product people see at home to the information they encounter online.

The website extends the same visual language into a more accessible digital experience, helping introduce the brand and communicate its products in a clear and straightforward way.

The result is a brand designed to move LPG beyond a purely functional category, giving an everyday energy product a more contemporary, confident and human personality.