Catto at IIPE 2025: Bringing a Bold New Cat Food Experience to Life
At IIPE 2025, Catto made a bold statement with a booth designed to be playful, energetic, and impossible to miss.
Built around Catto’s distinctive visual identity, the booth transformed the brand’s message of “Daging Asli, No Tipu-Tipu” into an engaging physical experience. From the oversized Catto logo and expressive cat character to the vibrant blue environment, product displays, interactive areas, and promotional graphics, every element was designed to create a strong and memorable brand presence.
The centerpiece was the larger-than-life Catto cat, instantly drawing attention from across the exhibition floor. Combined with the prominent Catto identity and carefully integrated product displays, the space created a visual language that felt approachable, confident, and unmistakably Catto.
Beyond simply showcasing products, the booth was designed as a brand experience. Visitors could explore Catto’s range of products, engage with the brand through the game area, and experience the launch of its New Healthy Dry Food range in a lively and approachable environment.
From brand identity to packaging, and graphic style, JED Creative is proud to help Catto continue building a distinctive presence in the market.
