FISIK Comes to Life

Following the rebranding of FISIK Football and FISIK Sport, the new identity is now coming to life across FISIK’s retail environments. JED Creative developed the brand identity and visual system for FISIK with the ambition of creating a stronger, more distinctive presence within Indonesia’s sports and football culture. The new identity was designed to work beyond the logo, extending across storefronts, environmental graphics, promotional materials, merchandise and other retail touchpoints. With the first implementations now in place, the identity becomes part of the physical experience, creating a more consistent and recognisable presence across FISIK’s stores. From brand identity to retail environment, we’re proud to see the FISIK brand move from concept into the real world.