NXT FIT

Scope

Brand Naming
Brand Identity
Brand Guideline
Signage Design
Social Media Campaign

The modern fitness experience is no longer just about working out. People train, recover, socialize and recharge as part of a broader approach to living well.

NXT FIT is a fitness and wellness club at Wellground Summarecon designed around this shift, bringing performance, recovery and community together in one contemporary environment.

JED Creative developed the brand from naming through identity and environmental applications, creating a visual language that reflects a more progressive approach to fitness.

The name NXT FIT captures the idea of moving beyond the conventional gym. “NXT” suggests what comes next, an evolution in the way people train, connect and take care of themselves.

At the centre of the identity is a distinctive X, creating a visual expression of movement, energy and connection. Its bold geometry gives the brand a strong presence across the physical environment while providing a flexible graphic element for communication.

The identity was extended throughout the club, from signage and environmental graphics to membership communications and social media campaigns. The system was designed to feel energetic and contemporary without becoming overly aggressive or performance driven.

The result is a fitness brand that reflects a broader lifestyle: train hard, recover well, connect with others and keep moving forward.

Black background with white and green text reading 'NXT FIT', with a stylized green 'X' in the center.
Group of people in an indoor cycling class, focused during a workout, in a modern gym with vibrant green lighting, promoting fitness and next-level training.
A man doing pushups in a gym with weight plates and a fitness tracker on his wrist.
A family participating in a fitness class indoors, with a woman and man guiding a young girl in exercises. Text overlays reading "Train Together Level Up Together" and "Register Now!" with a QR code at the bottom left corner.
A woman in fitness attire practicing yoga in a modern, well-lit studio with light wooden accents and green decorative elements, positioned in a low lunge pose with arms extended and mirror reflecting her image.
Interior of a fitness center reception area with a black wall displaying the words 'NXT FIT' in illuminated letters, a man in a light blue shirt standing behind a desk using his phone, and exercise equipment visible in the background.
Sign for NXT Fit gym with a large digital screen displaying the Cardio Zone with treadmills, bikes, and ellipticals in a bright gym space.
Symbols representing male, female, gender-neutral, infant, toddler, and child icons in black on a white background.
Seven black icons representing laundry detergent pods, each with a number from 1 to 7 in mint green in the top left corner. The icons show a hanger with a droplet underneath, and three small dots below the droplet.
A calendar with dates and numbers highlighted in bold black, showing days of the month.