Restoware

Scope

Naming
Brand Identity
Brand Guideline
Brand Applications Design

Building a brand for the business behind the restaurant business.

Indonesia’s F&B industry is evolving rapidly, creating a growing demand for reliable, well designed essentials behind every successful restaurant.

Restoware was created as a one-stop destination for commercial grade restaurant supplies and thoughtfully curated tableware. JED Creative developed the brand from the ground up, beginning with its name and positioning, then translating it into a distinctive visual identity and a flexible brand system.

The identity balances professionalism and approachability, reflecting Restoware’s role as both a dependable supplier for hospitality businesses and a curator of products with character.

We extended the identity across digital and physical touchpoints, including the website, packaging, shopping bags, stationery, vehicle graphics, hoarding, signage and promotional materials.

The result is a cohesive brand designed to grow alongside Indonesia’s increasingly sophisticated F&B industry