Roceo

Scope

Brand Identity
Packaging Design

Body care has traditionally lived somewhere between skincare and everyday hygiene. But for a younger generation, taking care of your body is increasingly part of the same beauty ritual as taking care of your face.

Roceo was created as a skincare brand for a younger audience, with its Activewhite body serum formulated to brighten and moisturize the skin. JED Creative developed the brand identity and packaging to give Roceo a more contemporary and expressive presence within the beauty category.

The visual language moves away from the clinical codes often associated with skincare, creating a personality that feels fresh, optimistic and youthful. Bold typography and a simple graphic system give the brand a distinctive presence while keeping the product message clear.

Packaging was designed to make the range feel cohesive and instantly recognizable, while allowing individual products to maintain their own character. The result is a system that feels closer to contemporary beauty and lifestyle brands than conventional body-care products.

The design also gives Roceo the flexibility to grow beyond a single product, establishing a visual foundation that can evolve with the brand and its audience.

The result is a body-care brand that treats everyday skincare as something more than routine, making it feel expressive, desirable and part of a younger beauty culture.