WELLGROUND

Scope

Brand Naming
Brand Identity
Brand Guideline
Signage Design
Social Media Campaign

For more than a year, JED Creative partnered with Summarecon group to create Wellground , the first sport, lifestyle and wellness center on top of Summarecon Mall Bekasi new extension.

The name Wellground is derived from the idea of being well and grounded. It speaks to physical wellness anchored by mental balance, where movement, recovery, and community are rooted in intention.

Visually and conceptually, Wellground treats wellness as a rhythm, not a peak. Training, swimming, recovery, and community are framed as part of a continuous loop: wake up, move, reset, repeat. The bold color blocks and modular layouts mirror this idea of structure and consistency, while dynamic photography captures motion without aggression.